How having IP protected, empowered one of my clients to take her business international.
One of my clients is a public relations coach, and she’s just amazing. She had previously had a problem with somebody stealing her intellectual property in her course materials. When we met she said, “I never want that to happen to me again. I put heart and soul into creating my intellectual property, and it was devastating when it got stolen.”
She created a new course from scratch, but she wanted it to go international and make sure her IP was protected. That gave her the confidence to, know that:
1. She was not infringing anybody else, and
2. she was secure, and nobody could steal her course material.
It made all the difference to her taking the next step. In fact, she’d been hesitating for three or four years, because she didn’t want to put her new material out there, as she didn’t want it to be stolen again. As soon as it was all protected, she took that leap and is now amazingly successful. She is spending months overseas each year, teaching people overseas.
So that is how the security of having her intellectual property protected freed up one of my clients to take her business international.
Book a complimentary phone call with Cathryn, by clicking this link or ask a question by email to website@acacialaw.com (only available to people with businesses based in Australia or New Zealand). She would love to chat to you about your IP and business legal questions.
Cathryn Warburton is the Legal Lioness. With more than 2 decades of experience behind her, she legally
bulletproofs her client’s businesses and protects them from business bullies. She is a multi-international award winning lawyer, trade mark attorney, patent attorney, author, mentor and keynote speaker.
