No one else can use or register your trade mark for your goods / services.
Complete defence to an allegation of trade mark infringement.
Business asset that gains in value as you build up goodwill.
You own the name throughout Australia.
Your competitors / ex-employees / distributors cannot steal you name.
You can use the (r) symbol with the trade mark.
Competitors will see your trade mark when they search the trade mark Register and this will discourage them to copy your trade mark.
You can sell your trade mark.
You can license your trade mark to others, for example, if you set your business up as a franchise.
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