Benefits of Registering a Trade Mark

  • No one else can use or register your trade mark for your goods / services.
  • Complete defence to an allegation of trade mark infringement.
  • Business asset that gains in value as you build up goodwill.
  • You own the name throughout Australia.
  • Your competitors / ex-employees / distributors cannot steal you name.
  • You can use the (r) symbol with the trade mark.
  • Competitors will see your trade mark when they search the trade mark Register and this will discourage them to copy your trade mark.
  • You can sell your trade mark.
  • You can license your trade mark to others, for example, if you set your business up as a franchise.