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- No one else can use or register your trade mark for your goods / services.
- Complete defence to an allegation of trade mark infringement.
- Business asset that gains in value as you build up goodwill.
- You own the name throughout Australia.
- Your competitors / ex-employees / distributors cannot steal you name.
- You can use the (r) symbol with the trade mark.
- Competitors will see your trade mark when they search the trade mark Register and this will discourage them to copy your trade mark.
- You can sell your trade mark.
- You can license your trade mark to others, for example, if you set your business up as a franchise.