Trade Marks

Trade marks / Branding

Trade marks can refer to registered or unregistered trade marks. When I refer to trade marks in this book, I am mostly referring to registered trade marks. Unregistered trade marks have many disadvantages, as set out later in this book. The main one being that a...

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Domain Names

A domain name is a URL or website address. Domain names usually fall into two different categories, either: descriptive of the business that owns the domain name, or consisting of a trade mark/trading name/company name/business name belonging to the business. Some businesses opt for both types of domain...

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