Should I register my trade mark first in only my main class and then later register in in all classes?
It is a difficult call to make on whether to register in only one or multiple classes at the outset because funds can be tight. The danger of not registering it in all classes is that if a competitor tries to register the same or a similar mark in a different class that would be confusingly similar in goods or services to the earlier-filed mark then it is generally blocked from registration.
We are often successful in getting these hard-to-register marks over the line for clients. The flip side of that coin is that unless you cover it in all of the relevant classes, someone like us might be able to lock you out of those classes you have not registered in. It all depends on how contentious and valuable the TM is. This is a business decision.
