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- FREE introductory webinar – Why Ignoring Intellectual Property Can Doom Your Business To Failure
- 3 most common (and costly) intellectual property mistakes businesses make (with real-life examples)
- Ninja secrets to avoid those mistakes
- Copyright secrets
- Latest copyright infringement scare
- Who owns copyright in your logos / websites (you might be surprised)
- Mark your work for maximum protection
- Trade mark registration basics
- What is a trade mark registration and why do I need one?
- How does the registration process work?
- What things can invalidate my trademark registration?
- What exactly is intellectual property?
- different types of IP
- how they relate to your business
- Top 3 trade mark tips
- Select an easy to register TM
- Which form of TM should be registered (words / logos)
- Select one that does not infringe
- Business and company names versus trademarks
- Why having a business and/or company name won’t stop you from getting sued for trade mark infringement
- Outsmarting Trade Mark Trolls
- Immunising your business against trade mark infringement action
- Avoiding infringing trade marks / patents / designs
- avoiding design or patent infringement issues
- avoiding trademark infringement issues
- outsmarting trade mark trolls
- Copyright in your business
- Avoid the basic copyright mistake that cost one of New Zealand’s biggest businesses over $1 million (This simple trick will not cost you a cent to implement).
- Do you actually own copyright in your logo
- IP clauses and employment and contractor agreements
- Copyright on social media
- what you can’t do
- how to prevent others infringing your copyright
- 3 intellectual property moneymaking strategies
- building a cult brand
- licensing
- franchising
- Innovation in business
- can or should anything you produce be protected by patent or registered design?
- Marking eg TM ® © patent pending, patent registered, design pending
- what do these things mean, and when can I use them?
- Domain name versus trademarks
- how trademarks impact domain names
- domain name pitfalls and how to avoid them
- domain name disputes
- Uncovering the hidden harvest of your existing intellectual property
- 3 top Ninja Secrets for discovering the hidden intellectual property harvest in your business
- Franchising basics for your business
- 3 top Ninja Secrets Franchising Tips