Is it worth getting a lawyer to get your trademark secured for you? I would say that it depends on the lawyer. I would always advise and recommend that you go to somebody who is actually a qualified trademark attorney. Being a trademark attorney is a...
Continue ReadingDo you have to register your brand name as a trademark? No you don't, but then you're opening up yourself to massive risk, because somebody else could have a trademark registered which is identical to the brand that you're using. If that happens, even if...
Continue ReadingNow, what does a logo mean? Think of Apple's logo, which is a picture of an Apple with a bite taken out. It's not a new way of writing or a different script for example, if you think of the word McDonalds, they've got it...
Continue ReadingWhen you get your trademark registered, how long is it valid for? The short answer is it depends on the country in which you have it registered, for most of them, it's a period of 10 years. In most countries, you do not have to...
Continue ReadingWhen you're filing a trademark application, it goes into what we call different classes. There are 45 different classes of trademarks, and these classes are determined at international level. All this means is that different types of goods or services fall into each class. For...
Continue ReadingShould you register your book's name as a trademark? As a trademark attorney, I hesitate to say no, but the truth is, if you are registering a trademark or books, it generally would be for the publication of the book or books under different titles....
Continue ReadingSo, you want to register your brand as a trademark, not a company name or a business name or a domain name, we're talking about a trademark on the trademarks register. Trademarks are geographically based, so if you register a trademark in Australia, you get...
Continue ReadingIs it worth the cost of getting your trademark registered? Well, I like to look at cost versus value and I also like to look at what would the cost of not getting the trademark registered be? Your trademark is your brand name and having...
Continue ReadingThe legal myth we are busting today is that you can say anything you want about anybody, as long as it's true. Some people think that the truth is defense to defamation, now that may be true in some countries and even in some states...
Continue ReadingToday I’m busting the legal myth in a small business relating to copyright ownership and metadata embedded into images. This is a new one, I heard about it after doing a talk recently. One of the members of the audience came up to me and...
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