Many business owners create online courses and online programs, the question is should you protect these with trademark registrations? You might be a business coach, and as part of your package, you might sell an online course to help people grow their confidence. Or you...
Continue ReadingSo, how do you protect your brand or your trademark? There really is only one way and that's by getting it registered as a trademark. Having a domain name or a company name or a business name will not give you the protection that you...
Continue ReadingSo what should you do if you have a trademark registered in the name of your old company, and that company is maybe being dissolved, you forgot to renew it, or you sold your shares to somebody else, how can you get your trademark back?...
Continue ReadingWho owns an unregistered trademark and can anybody actually even own an unregistered trademark? It depends on the country that you're in, for Australia and New Zealand, an unregistered trademark can be owned. It's generally owned by the first person to use that trademark in that...
Continue ReadingHow long is a registered trademark valid for? It differs from country to country, but most countries now make it a 10-year period. After the 10-year period or just at the end of the 10-year period, in year nine, you get to renew it, you...
Continue ReadingSo you have a friend who has created a logo for you, and you wonder whether you can register that as a trademark. Well, technically you can file anything as a trademark, the trademarks office is not going to look at ownership. But, if there...
Continue ReadingI refer to having your brand registered as a trademark as your superpower. Now people sometimes ask me, “If I have a company name registered, a business name registered or a domain name registered, is that enough to protect me?” Surely that means that they're...
Continue ReadingAs a small business owner or a startup owner, when should you think about registering your trademark or your brand name? In my view, right at the very beginning. This is because if you are starting with a brand name that somebody already has registered as...
Continue ReadingShould you do a trademark search before you start using a new brand or before you file a trademark application? It's a sensible question but I have found that sometimes clients do a search and they think that they're safe when they're actually not. A search...
Continue ReadingHow do you select a brand name or a trademark that's gonna be strong and easy to register? Registering trademarks is the way that you protect your brand and the first thing you wanna do is avoid descriptive names. So the healthy food shop, when...
Continue Reading