So you have a friend who has created a logo for you, and you wonder whether you can register that as a trademark. Well, technically you can file anything as a trademark, the trademarks office is not going to look at ownership. But, if there...
Continue ReadingI refer to having your brand registered as a trademark as your superpower. Now people sometimes ask me, “If I have a company name registered, a business name registered or a domain name registered, is that enough to protect me?” Surely that means that they're...
Continue ReadingAs a small business owner or a startup owner, when should you think about registering your trademark or your brand name? In my view, right at the very beginning. This is because if you are starting with a brand name that somebody already has registered as...
Continue ReadingShould you do a trademark search before you start using a new brand or before you file a trademark application? It's a sensible question but I have found that sometimes clients do a search and they think that they're safe when they're actually not. A search...
Continue ReadingHow do you select a brand name or a trademark that's gonna be strong and easy to register? Registering trademarks is the way that you protect your brand and the first thing you wanna do is avoid descriptive names. So the healthy food shop, when...
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